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Our Success Starts With Our Clients


“I Would Not Hesitate To Recommend!

Mark Jennings – Chief Operating Officer – Panasonic – Read more success stories…

Mark Jennings – Chief Operating Officer

Panasonic Avionics Corporation

 “I was able to rely on Andrew’s input and business acumen that allowed us to win a number of high profile contracts totalling hundreds of millions of dollars.  His professionalism and business focus made him invaluable"

Paul Vogel – CEO Accountancy Division

Iris Software Group Limited

“Andrew’s depth of understanding totally transformed the way we look at the business"

Fay Branch – Chief Executive

Zoo People Limited

“The input of an unbiased individual at our monthly board meeting was invaluable and assisted us make the correct strategic decisions for the business

Karl Crossman – Managing Director

FDM Broardband/IQ Network Limited

Andrew helped with the formation, registrations, systems, processes and the negotiation [with a major UK plc].  A truly worthwhile relationship and service

John Palmer – Senior Director of Finance

Panasonic Avionics Corporation

 Andrew supported me by conceptualizing the corporate [global] vision into a detailed structured plan, executed it at the regional level and delivered this vision into the management processes within Panasonic"

Doug Stephen – Managing Director/Chairman

MaxTag (UK) Limited

As a skilled and conscientious Company Director, Andrew became a vital influence in the progress of MaxTag as an unknown start-up in 1997 to its present position as a prominent provider of security systems to the British retail industry with a revenue of £3 million in 2002 and a net return in excess of 10%

Sarah Sanders

“Thank you for following up… Hannah is doing really well thank you, she’s taken on board all your strategies and amazingly has been achieving A’s & B’s so a tremendous turnaround."

“Hannah did really well and got her first choice [university] Coventry, so we’re all tickled pink – so proud of her and thank you for all your advice – I’ve been using mind maps too for my revision and passed my exams, so your magic worked with me too!"


View Our Case Studies

Are you familiar with The Pareto Principle?

Or The 80/20 Rule?

The 80/20 Rule states that a minority of inputs produces the majority of the outputs, or results.

Whether you realise it or not, the 80/20 Rule can be seen in your business.

  • 20% of all firms own 80% of your market,
  • 20% of customers drive 80% of a company’s profits,
  • And 20% of what you do drives 80% of your results!

Imagine the effect on your business if you could identify the 20% of activities that had the biggest impact and you focussed more of your effort on those!

For the past 30 years, I have worked with some of the world’s leading brands including Abbott Inc, Vodafone, Panasonic and I believe that I have discovered the 20% that they focus on.

And by using these strategies with other businesses including my own start-up, called MaxTag (UK) Limited saw it grow from zero to 7-figures in just one year.  It scaled to £3M after five years and continues to trade over 20 years later.

The 20% of business activities that you should be focusing on are:

  1. Leads – How to generate all the leads your business can handle
  2. Conversions – How to convert more of your leads into paying clients
  3. Transactions – How to convince your clients to buy from you more often
  4. Prices – How to position the business so that you can increase prices without losing any sales
  5. Profits – How to skyrocket your profits

This is what I now do with my clients.

I always start with their numbers and I then use the insights & analytics to shape their strategy.

It was W. Edward Deming who said Without data you’re just another person with an opinion.”

By using the data we can focus on the 20% in your company and ensure that my strategies achieve a positive ROI.

Would proven strategies like these help you to grow your business?

If your answer is “Yes" and you’re open to a free, no-obligation video conference, then schedule an appointment today where we can talk about your business and explore whether I can help you achieve your goals.

Grow Your Revenue

By Optimizing Your Strategy

Schedule Your Call

Welcome To AMB Associates Limited

AMB Associates Limited was formed in 2003 by Andrew McBarnett FCMA CGMA, an entrepreneurial professional commercial accountant and international bestselling author. Andrew has a proven 30-year history of successfully delivering strategic solutions to business issues across a broad breadth of organisation and market sector.


Budget Managed For Vodafone & Panasonic


Liquidity (Cash) Improvement

£0 - £3M

Start-Up Revenue Growth Over 5 Years


Revenue Generated In 60 Days


Grow Your Business
Optimize Your Strategy

A strategy is at the heart of every successful business.  My strength is in taking your vision, understanding your value chain and value drivers & designing an executable & sustainable plan.

We’re Changing Consultancy
Tailored Practical Support

Our engagement and knowledge sharing will ensure your success. You will receive an implementation plan & financial forecast. Your investment will deliver a solid ROI.

Delivering Results
Proven Track Record

A #1 international bestselling author, Fellow Chartered Management Accountant and world-class business professional with a proven 30-year track record of successfully delivering results.

Need The 5 Step Profit Formula?

How Good Is Your Business?


Thank You For Helping Make An Impact on Global Education

I am passionate about inspiring people to realise their true potential and my mission is to improve the lives of 1,000,000 people. Last year I launched an Online University to combine entrepreneurship with charitable giving and I donate 10% of all sales proceeds to Pencils of Promise where I plan to build a school in Africa.

Andrew McBarnett FCMA CGMA
250 Million Children Can't Read!

250 Million Children Can't Read!